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DevRel, Social Media.
Built for developer culture.

DevRel · Content Creator · Writer · Socials Manager

10+ years growing personal brands, developer communities, and brand socials. I create content that developers actually want to watch and read. I also basically live on Twitter lol.

Twitter LinkedIn
28K 𝕏 grown
30M+ Views on 𝕏
150K Newsletter scaled

Background

WeAreDevelopers • Founding DevRel
Owned social strategy across X, TikTok, Instagram, YouTube, and the WAD blog: daily video, threads, and visuals. Produced ticket-sales content that drove attendance to World Congress Berlin, ran on-site interviews, engaged with the developer community, and produced after-event content for socials.
  • Grew socials through consistent organic posts, Spaces, and viral content
  • Scaled the newsletter with social as the primary acquisition channel
  • Hosted Twitter Spaces with tech companies and creators as guests
  • Captured on-site interviews, turning live moments into shareable content
3K → 24K on 𝕏 25K → 150K newsletter World Congress Berlin multi-platform
Lead DevRel • Co-Founder & DevRel
Co-founded a global community for Developer Relations professionals. Produced branded content campaigns across Web2 and Web3 brands and trained a distributed team.
  • Delivered campaigns for Mina Protocol, SubQuery Network, VapiAI, and many more: blogs, videos, live streams, podcasts, Twitch
  • Hosted Twitter Spaces and live series driving community engagement and ecosystem awareness
  • Led creator partnerships: managed relationships, deliverables, and campaign budgets
  • Trained and coached a global team of DevRels (DevRel Leaders) with clear accountability
co-founder branded campaigns web2 / web3 team leadership
Hashnode • DevRel
Managed and grew social channels across X, TikTok, YouTube, and the Hashnode blog. Created onboarding content for Rix.ai, grew the Hashnode Discord, and led influencer and creator partnerships.
  • Grew followers and engagement across X, TikTok, YouTube, and the Hashnode blog
  • Hosted weekly Twitter Spaces with guest speakers on AI topics (Rix.ai)
  • Created onboarding and tutorial content for Rix.ai, driving user adoption
  • Organised, moderated, and led hackathons, live streams, and events through Discord
  • Led creator and influencer partnerships: budgets, negotiations, and deliverables
AI Spaces Discord events Rix.ai creator partnerships
DevClub • Founder
Started as Proof of Work, DevClub is a community for developers breaking into tech and leveling up. Guests include Quincy Larson (freeCodeCamp) and Francesco (Zerops). Relaunching October 2026.
  • Grew Discord to 2K members, newsletter to 800 subscribers, IRL community of 50 members
  • Helped 100+ developers land jobs in tech
  • Organised and hosted live streams, community calls, and IRL meetups in Barcelona and Brussels
  • Hosted AMAs across r/learnprogramming, r/computerscience, r/frontend and similar communities
  • Wrote and managed newsletter, blog posts, and community content end to end
founder 2K Discord IRL meetups newsletter + blog

Things Achieved

180K @archi.mado: scaled her IG
70K @archi.mado: her TikTok
28K My personal 𝕏 account
2K+ Dev community on Discord
4K My TikTok
16M Views on a single post
Connected with tech creators & founders like Theo, ThePrimeagen, Quincy Larson, YK / CSDojo, Fireship & many others on 𝕏
100+ days of Twitter Spaces, 2K+ listeners • started the 100-day Spaces challenge, 45 tech creators joined (Francesco, YK / CSDojo, and more)
Ran weekly livestreams & Discord catch-ups that helped members land jobs
Viral posts on r/learnprogramming and r/programmingbuddies, front page of both subreddits
First-class university representative
Winner of a Game Service workshop with Oscar Clarke
Organised meetups in London, Antwerp & Barcelona

Content • Video

Vercel just shipped eve
Vercel just shipped eve: Next.js for agents
Breaking down the eve release from Ship London 2026.
same-day content developer culture TikTok / Shorts
1 minute intro
1 minute intro: who I am and what I've done
A quick look at my background, experience, and what I bring to a developer-focused social role.
content strategy developer audience
WeAreDevelopers Event Montage
WeAreDevelopers • Event Montage
Live-event content turning conference moments into shareable social video.
event content video editing on-site capture
Interview with Francesco Ciulla
Interviewed by Francesco Ciulla
A long-form conversation on DevRel, content, and building in the developer community.
interview long-form developer community
Deni video
Interview with Francesco on DevRel
A conversation on DevRel, content, and building in the developer community.
interview devrel developer community

Content • Audio

Podcast Episode • Spotify
Long-form audio content covering developer tools, community building, and the creator economy in tech.
podcast spotify long-form
Twitter Space • Live Audio
Live conversation with the developer community. Real-time engagement, Q&A, and discussion.
twitter spaces community live

Content • Writing

How documenting my work & building a community got me an internship and job opportunities
The story of "The Proof of Work": a Reddit post that hit the front page of r/learnprogramming, a Discord community that grew past 1,500 members, and how it led to a personally-mentored internship within a month. On networking, building in public, and why the quality of your connections matters more than your follower count.
building in public community long-form

WeAreDevelopers World Congress • Berlin

WeAreDevelopers World Congress team
Tech Twitter Avengers
With Bjarne Stroustrup at World Congress
With Bjarne Stroustrup, creator of C++
Group at WeAreDevelopers World Congress backdrop
Avengers assembled
WeAreDevelopers main stage
Main stage: #WeAreDevs to a packed hall
Recording content at the WeAreDevelopers booth
Capturing content on-site at the booth
Group selfie at World Congress
Selfie with the nerds
Attendees at WeAreDevelopers
We all love free pizza eh
Selfie with the team at the venue
On the move with them devs
WeAreDevelopers over and out story
"Over and out": closing out the event

Community • Livestreams & Shows

Live stream panel with the developer community
Hosting a live community stream: Francesco, bashbunni, GrahamTheDev & more
Live stream with the freeCodeCamp community
Live with the freeCodeCamp crew: Dani Passos, Rafa & Nielda
Talking with Deni: DevRel and Conferences show
"Talking with… Deni": DevRel & Conferences show

Friends

Francesco Ciulla praising Deni's work at WeAreDevelopers
Francesco Ciulla: "doing an amazing job at WeAreDevs"
Community member praising Deni's Reddit post and Discord
"An inspiration… insane how quickly you made things happen"
#SpacesWithDeni hashtag with community praise
#SpacesWithDeni: "tech twitter is lucky to have him"

Viral Moments & Memes

Thank you Javascript viral tweet - 16M views
"Thank you Javascript." • 16M views
A trend I started. One tweet, one photo, two words.
16M views trend starter
WeAreDevelopers replying stop posting selfies
Brand banter: WeAreDevelopers in my replies telling me to stop posting selfies 😄
David J. Malan CS50 Harvard retweeting Deni
Retweeted by David J. Malan • CS50, Harvard (126K)
@DeniTechh X profile 24K followers
Twitter birthday moment
All organic growth on a profile that started at zero.
Find 10 differences meme
The community memes about me: "find 10 differences"

Let's talk.

Hiring, collabs, or just want to say hi. My inbox is open.

Get in touch →

A small sample of my work and content. There's plenty more where this came from, across video, writing, community, and socials.